BIG3

NBA.COM: Recent NBA legends get a second basketball life in new league

Will America spend large chunks of its summers watching its former heroes playing pickup ball?

A lot of smart people seem to think so.

That would explain Roger Mason’s calendar the next couple of weeks -- meetings with officials from ESPN, Turner Sports (which runs NBA.com), CBS and Fox. Mason is going as an executive, not a former player looking for an analyst gig. He has a league to sell -- a new three-on-three, half-court basketball league, The BIG3, that has already garnered a slew of social and terrestrial media attention less than a few weeks after its existence was first reported on by The Vertical’s Adrian Wojnarowski in December. Mason is the president and commissioner of the league, the brainchild of rapper/actor Ice Cube and veteran entertainment executive Jeff Kwatinetz, Cube’s business partner.

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