Jeff Kwatinetz is the Founder and CEO of The Firm, a film and television production company, music management firm and record label that he re-launched in 2015. In addition to television and film development at multiple networks and studios, The Firm is currently producing five on-air series across multiple networks and platforms, two films, and is COO of Ice Cube’s Cube Vision. As the CEO of The Firm, Kwatinetz is the steward of one of the industry’s most powerful entertainment management, film and television production companies, and record labels—responsible for engineering the careers of prominent figures, and programming across the recording, motion picture and television sectors.
Throughout his 30 year career, Kwatinetz has anticipated, defined, and contextualized market trends inclusive of generations of consumers. In doing so, he has gained a unique understanding of how the confluence of marketing, marketplace and media invoke emotion and a call to action among a global constituent.
As part of The Firm, Kwatinetz’ helps run Cube Vision, the highly successful production company formed by Ice Cube, which produced the 2015 blockbuster Straight Outtta Compton, which grossed more than $200 million worldwide. As part of their nearly two decade long partnership, Cube Vision and Kwatinetz have over twenty-five film projects in active development, with upcoming projects including: Rocky Mountain High set at Universal, Oliver Twist set at Disney. This doesn’t include The Firm and Cube Vision’s long list of television projects in various stages of production and development, including Hip Hop Squares, which airs on VH1 in March 2016.
The Firm’s Film Division, run by Dallas Buyer’s Club producer Robbie Brenner, is producing such highly-anticipated projects as Tribes of Palos Verdes starring Jennifer Garner, Burden starring Forest Whitaker, and The Paladin.
On the television side, The Firm has projects in development at nearly every major broadcast network, including Netflix (Haters Back Off), ABC (Notorious), Lifetime (Midsummer’s Nightmare) and WGN (Salem). Kwatinetz also produced the long running television series, Wilfred and Royal Pains. The company’s record label, responsible for numerous gold and platinum records, achieved its first #1 album and fifth top five debut with Got Your Six, the latest release from Five Finger Death Punch.
From 1997-2008, Kwatinetz founded and led the previous iteration of The Firm that grew to become the world’s dominant music, film and television management company with more than 30 multi-platinum, platinum and gold artists and a diverse roster of clients across the industry. Kwatinetz developed innovative campaigns to for artists such as Ice Cube, Snoop Dogg, Backstreet Boys, Kelly Clarkson, Korn and Jennifer Lopez and transformed them into global brands. The Firm later entered into film and television management, representing such artists as Martin Scorsese, Leonardo DiCaprio, Vin Diesel, Rachel Weisz, and Cameron Diaz. Films in which the company’s clients appeared grossed more than $20 billion at the worldwide box office, earning 30 Academy Award nominations and winning seven.
In addition, Kwatinetz was the architect of the 2004 purchase of Warner Music from Time Warner by a private equity consortium led by Thomas H. Lee Partners and Bain Capital. The deal resulted in more than a $1 billion profit for investors. Leveraging his M&A work, he also helped launch VMG Partners, a $325 million private equity fund focused on consumer brands and acquired the majority stake and successfully relaunched Pony, turning around the iconic footwear and apparel lifestyle brand.
Kwatinetz earned his J.D. with honors at Harvard Law School and holds both a M.A. and B.S. at Northwestern University where he has been a guest faculty member and frequent lecturer. Kwatinetz is also a courtside seat season ticket holder for the NY Knicks.